1953 Chevrolet Commercial -Dinah Shore

Chevrolet signed a deal to sponsor entertainer Dinah Shore’s TV shows on NBC starting in November 1951. “The Dinah Shore Show” began in 1951 and evolved, later in the decade, into an expanded variety program, “The Dinah Shore Chevy Show.” Shore sang “See the USA in your Chevrolet” at the end of her shows through 1961, when the automaker dropped its sponsorship. Ad Age ranked “See the USA in your Chevrolet” No. 5 among the top 10 ad jingles of the 20th century. Ad Age scored the campaign No. 41 among the top 100 ad campaigns of the century. Chevrolet has reprised the “See the USA” theme at various times, including a 1999 campaign for the Impala and a 2011 Super Bowl Sunday rendition featuring the cast of Fox’s “Glee.”
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