1974 AMC Matador X is long on style but short on economy
As if to answer its “what’s a Matador” TV spots, AMC unwrapped this swollen coupe to replace the pillarless hardtop’s for 1974. Despite a shorter 114inch wheelbase, it was styled partly for high speed aerodynamics in stock car racing, but did little there or for Matador sales. For $3699 the sporty “X” coupe had a 255bhp 401 as its top engine!
The Car and Track complaints about the Matador X didn’t stop there though. In Lindemann’s words the Matador was “thirsty”, averaging a dismal 11.3 MPG while Car and Track had the car. This road test ends with the host wondering why “in an era of shortages, of which fuel heads the list, that so much emphasis was placed on styling and so little on economy”.