1976 Chevrolet Chevette Commercial
To help combat Japanese imports as gas prices rose in the early 1970s, Detroit’s automakers had begun to offer rebates, longer warranties, and small domestic cars that delivered greater gas mileage. Now came Chevette, billed as a “new kind of American car.” As one ad stated, “you’ll like the price and mileage ” of the new subcompact, which was based on the T-car built by Opel in Germany.
Not only was Chevette the smallest, most fuel-efficient car ever marketed by Chevrolet, it was the lightest American car then being offered, weighing in at under a ton. The EPA rated the base 1.4-liter engine at 28 mpg city and 40 mpg highway – figures unheard of in past domestic models.
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