Commercials 1984-plymouth-voyager

Published on May 7th, 2017 | by BajaBusta


1984 Plymouth Voyager Commercial – Magic Wagon

Chrysler’s charismatic chairman Lee Iacocca gave his firm’s new 1984 minivans a personal sendoff at a November 1983 Detroit press preview.  One exec had trouble opening the sliding right side door on the Dodge Caravan display model, a portent of many little problems that would plaque early production units.  Yet even that didn’t dampen demand for these practical front-drive people haulers cannily based on the compact K-car platform.  Within a year of launch Chrysler had moved no fewer than 193,000 of them.

Lee Iacocca – His Final Introductions

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