1986 Cadillac Seville Manufacturer Promotional Video
GM decided on a corporate downsizing for the 1985-86 model years. The 1986 Seville and Eldorado were the main victims of this unfortunate move. These two new cars were mere shadows of their predecessors. They were excellent cars in their own right though. They had excellent handling, great fuel economy, good reliability, but they simply did not look like Cadillacs. Looking back now, it is probably easy to criticize Cadillac management and design, but one must remember that the early eighties was an extremely difficult period for the American automotive industry. It was generally accepted that fuel prices would triple by the mid-eighties and all manufacturers were seeking alternatives to their still big cars. When fuel prices had only risen by a little bit in 1986, Cadillac presented its two new mouse-cars. The public did not like them, and Seville production plummeted from 39,755 to 19,098 units. Although the Seville was a handsome, up to date design, it failed to excite the market place. It was too small and not opulent enough to appeal to old-time Cadillac fans, while younger, more sophisticated buyers were attracted either by the imports or the hugely successful high tech Lincoln Continental.
Related Posts
2005 Chevrolet Cobalt Test Drive →
2005 Pontiac GTO Test Drive →
2005 Pontiac G6 Test Drive →
Thank you for sharing. This was indeed a low point. I remember this car. That car is about the same size as the Cadillac CTS is today. The facelift that came in 1988 helped, but it was the 1992 Seville that turned things around.
The -86 Seville looks like a 4 door Pickup truck from the side. The interior, hrmmm…
Oh my god, perfect fitting doors, hood and trunk lid…..Ehhhh!
In Europe this has pretty much been natural even on really cheap cars! 70´s and 80´s US car manufacturers simply didn´t get this….
My -41 Plymouth coupe has amazingly good body fit though…..
I LIKE 1986-91 SEXY CADILLAC SEVILLE WITH STS FROM 88-91 BODY STYLE LUXURY CAR AWESOME 😀 ONLY WAY TRAVEL IS CADILLAC STYLE
Who has one for sale I had one and got into a bind so would like to get it back it was black and smoked grey with red strips .