Dodge targeted the Corvette market when it conceived the Viper show car, likening it to a modern interpretation of the Shelby-American Cobra. It created so much excitement that plans were made to convert it into a $50,000 production car in a record short three years. The Viper’s sensuous roadster body featured external exhausts and an integral sport bar. For power a new V-10 engine was developed. It produced 400 horsepower and 450 pound feet of torque, unheard of for the day.