After Ford brought out its new Ranger in 1993, its sales lead over Chevy increased. For 1994 GM’s biggest division was out to gain back some lost ground and more. A new S-10 pickup truck seemed to get most of the improvements the marketplace demanded.
Exterior styling was the most obvious change. It became much more rounded and aerodynamic, bringing the S-10 up to modern aesthetics. Exterior length increased by three inches and over two inches wider, providing more interior room without sacrificing carrying ability, particularly emulated in the Hulk commercial below.