Tag Archives: caprice
Posted on 10. Apr, 2013 by BajaBusta.
Lovers of ‘real’ Cadillacs,huge, rear-wheel driveV8′s continued to enjoy the behemoth, that was the Fleetwood. Cadillac boasted that the Brougham’s 221-inch overall length made it the largest car produced in North America. Carry on “Traditional” Cadillac, carry on!
Posted on 10. Jan, 2013 by BajaBusta.
Recently, Chevrolet announced it is replacing its failed ‘Chevy Runs Deep’ tag line with a new ‘Find New Roads’, in an effort to create a global vision, and launch a slew of new models worldwide. To continue this campaign switcheraroo theme, lets review a past alteration to Chevrolet’s advertising. While “Heartbeat” drew industry praise, [...]
Posted on 22. May, 2012 by BajaBusta.
The queen of soul sings her heart out for the heartbeat! In fall of 1986, Chevrolet introduced “The Heartbeat of America” as its full-line national campaign for 1987 models. Ad Age reported: “The pulsating, heart-like ‘Heartbeat of America’ music is used as background for emotional TV spots that are a bit spicier than Chevy’s usual [...]
Posted on 15. May, 2012 by BajaBusta.
Chevrolet promoted its 1975 models with a catchy new jingle: “Baseball, hot dogs, apple pie and Chevrolet.” •1975 Chevrolet U.S. vehicle sales: 2,595,515 •U.S. market share: 24.1% read more
Posted on 30. Apr, 2012 by BajaBusta.
Six years after introducing “the biggest Chevrolet ever,” Chevy launched a downsized Caprice designed in the wake of the early ’70s energy crisis. Average price for a gallon of gas in 1977 was 62 cents ($2.31 adjusted for inflation in 2011 dollars), up 72% from 1971 (36 cents). An ad for the new model said: [...]
Posted on 16. Apr, 2012 by BajaBusta.
The Original Song/Commercial “Baseball, Hot Dogs, Apple Pie and Chevrolet”: -The song was recorded in 1974. -It aired in commercials from 1974 – 1978. -Ed Labunski composed the music and appeared in the original commercial “Baseball, Hot Dogs, Apple Pie and Chevrolet”. -Jim Hartzell, a copywriter with Campbell-Ewald/Detroit, wrote the lyrics. -Campbell-Ewald created the spot [...]
Posted on 24. Jan, 2012 by BajaBusta.
Body on frame full size American cars are all but dead, and as seen in 1991, this was the beginning of the end. Both GM and Ford redesigned their big cars for 1991 and 1992 respectively, both bringing new tech to an old idea, GM brought styling, Ford brought its first use of the modular [...]