1990 GEO Storm GSi Test Drive
Chevrolet marketing wizards created the Geo badge for Chevy’s imported Japanese cars because no one thought of Chevrolet when hunting for a Japanese car. Though the Storm was built and imported by Isuzu, Chevrolet engineering had significant input as to how the car was to look and behave. Development of the front drive chassis fell to Isuzu, but testing was done in Los Angeles, at GM’s Milford, Michigan, and Mesa, Arizona, proving grounds, and in Japan at Isuzu’s Fujisawa test site and Hokkaido proving grounds. Chevrolet intended the Storm to compete against such reputable opponents as the Nissan Pulsar, Honda CRX, and perhaps the Civic Si and Toyota Corolla coupe, so surgical attention to detail was required of both partners in the Storm’s formative stages.
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