Commercials 1992-lexus-es300-commercial

Published on September 16th, 2012 | by BajaBusta

2

1992 Lexus ES300 Commercial

Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.



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2 Responses to 1992 Lexus ES300 Commercial

  1. Fredrick McBride says:

    All of these videos bring back old memories. Was there ever a test drive video of the 96 LS400?

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