1960 Chevrolet Truck Commercial – Egg Test
Chevrolet and its advertising agency won their fourth Cannes Grand Prix in five years with “Truck Egg Test.” The commercial demonstrated the smooth ride of a Chevy truck by suspending a basket of eggs from the body. When the truck drove over a rough surface, the eggs didn’t break.
Chevrolet produced another attention-getting, if hard to fathom, commercial, floating a car lazily along Venetian canals.
- 1963 Chevrolet U.S. vehicle sales: 2,517,878
- U.S. market share: 29.6%
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