1967 Chevrolet Camaro Commercial – Volcano
The huge success of Ford’s Mustang inspired Chevy’s new-for-’67 Camaro. This $2466 hardtop coupe has the SS and RS packages, two of many extra cost items offered to entice buyers. Camaro also came as a convertible, but not a fatback like Mustang. Total Camaro sales: 220,917.
Chevrolet and Campbell-Ewald faced intense pressure to perform. “With Ford car(s) creeping up on Chevrolet, and with the quick success of Ford’s Mustang, both Chevrolet and the agency [are] under the gun,” Ad Age reported.
Rumors spread about potential changes on the account, including one report that Chevrolet had concluded there was only one other agency capable of handling the account – J. Walter Thompson, Ford’s agency. Chevrolet also considered assigning its new Mustang-fighting Camaro to another agency.
Both Chevrolet and Campbell-Ewald underwent management changes. Campbell-Ewald held on to its signature account.
•1967 Chevrolet U.S. vehicle sales: 2,460,687
•U.S. market share: 25.7%
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