For 1981, the Continental name was replaced and the new Town Car appellation was used for the non-Mark Lincolns. The lineup was also simplified with the elimination of the slow-selling Versailles model. The sole engine was the 302 V-8 with fuel injection and styling was virtually identical to the 1980 cars with only minor changes. The new Town Car retained the prior Continental’s exposed oblong dual headlamps and optional digital trip computer display, and added a new key-pad entry system. Lincoln’s formal upright grille was naturally retained. These cars were unashamedly aimed straight at mature customers with wealth money in the bank.
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