1982 Chevrolet Full Line Commercial
Amid a deep recession, GM pressed suppliers including ad agencies for a 2% giveback on the cost of goods and services. GM said it would use the money to help pay for rebates to spur sales. Ad Age reported: “Campbell-Ewald, agency for Chevrolet, GM’s largest and most troubled division, jumped in first. Agency chairman Tom Adams said C-E sent a ‘cash contribution’ to GM based on anticipated revenues for the remainder of the model year. He said, ‘We’re delighted to participate.'”
Chevrolet’s ad theme for the 1982 model year: “Chevy makes good things happen.”
•1982 Chevrolet U.S. vehicle sales: 2,054,734
•U.S. market share: 19.8%
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