1983 Jeep CJ Training Promo
What did it take to be a successful Jeep sales person in 1983? Product knowledge? Absolutely. Also being able to decipher the Jeep benefit into a test drive, getting the prospect behind the wheel is key. Perhaps it’s a hipster shirt and beard approach. Either way, the experience behind the wheel of a Jeep with the top off is like no other. Lets take a virtual test drive in a 4 Cylinder Jeep CJ with, as the sales person calls the power plant ‘very adequate’, and see if he had what it takes to get you behind the wheel.
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It’s funny to hear the salesman discuss $10k as the “expensive” vehicle. Great vid.
The narrator guy is totally the model for the “Troy McClure” industrial film narrator from the Simpsons!