Look! Flying down the road. It’s a bird. It’s a plan. It’s a … Rabbit.
Yeah, that’s right buddy: a Rabbit. Do you wanna make something of it? Volkswagen of America did. What it made was one of the most subtle and well balanced automobiles you could buy. For a world of reasons, Volkswagen found itself in need of a super hero, one that could remind the public of the company’s German roots, establish an image of performance to go with its reputation for economy, and bring interested shoppers back into its showrooms. You see, life grew more complicated since VW introduced the ground breaking Rabbit in 1975. What became a crowded international menu of modern, good performing econocars left VW needing a grabber to convince a key segment of the consuming public that strudel was still a tasty alternative to apple pie or sushi.
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