1985 Renault Full Lineup Selling Strategy Promo

The French Connection at American Motors looked to be even stronger for 1985 as Renault products and engineering played a larger role in AMC’s new offerings. With the Regie not holding a 46.4% equity share in Southfield, Michigan based American Motors, it came as no surprise that more of the French manufacturer’s development expertise was showing up in AMC’s products. For 1985, Renault’s techno braintrust leveled its big guns at the powertrain lineup. Let’s have a look at how the improved product translated into a sales strategy.