1986: Chevy’s been losing Corvette for decades
Would Chevrolet lose its divisional hammerlock on America’s icon sports car, the Corvette? Yes, said sources. The car reportedly was being taken away from Chevrolet altogether for the 1988-89 season, and Chevrolet personnel were understandably outraged. The reason? GM brass were reaffirming Chevy’s place as the corporations cost-effective “entry-level” division, and Corvette’s high-content, high-priced nature was no longer compatible with that philosophy. The source said plans called for the high-image Corvette to become its own controlled “stand-alone” badge, able to be picked up and sold by any of GM’s divisions dealers. Evidently any except Chevrolet.
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I recall this! The funny part is GM is still at this decades later!