1986 Subaru GL-10 Turbo Test Drive
Subaru, pride of Japan’s Fuji Heavy Industries, Ltd, had become quite adept at maintaining its own little niche in the US import market. Its unique combination of offbeat styling, economical service, and legendary reliability had led some to dub Subaru’s as the ultimate automotive appliances. But the times, they were a changing. And as the company moved to broaden its appeal, the appliance age was giving way to a whole new era in the firms US marketing game.
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