1987 Chrysler Commercial – Lee Iacocca
Lee Iacocca is credited with saving Chrysler from financial ruin in the early 1980’s. He took charge of the U.S. automaker that was hardest hit by the energy crisis of the 1970’s. Its cars were considered not as good, and its organizational structure offered a glaring case of waste and mismanagement. While a bailout by the Federal Government kept Chrysler afloat temporarily wholesale changes were necessary.
Iacocca responded to the challenge with two major new products: the K-car and the minivan. The K-car provided a fuel-efficient, front drive sedan that could finally stand up to the competition. And the minivan was snapped up by young families looking for spacious vehicle with more appeal than the station wagons of their parents generation. On the strength of these innovations, and with the competition matching Chrysler’s warranty coverage, they had no choice but to stand out even more. While its cars were considered second rate, Lee didn’t feel the customer should be considered second class citizens, offering an increased warranty from 5/50 to 7/70. If you were looking for who built them best, look at who backed them best.
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