1988 Chevrolet Truck Commercials – Ad Campaign
One of various Chevrolet vs. Ford pickup ads that have run over the years. At times, the two companies have done lookalike ads as they try to one-up the rival.
The near-century-long truck rivalry continues. In a winning pitch to land the Chevrolet Hispanic account in 2010, LatinWorks pitted a dozen Chevy and Ford truck owners against one another to defend their passion for their chosen brands. The Yankees need the Red Sox; Chevy needs Ford.
•1988 Chevrolet U.S. vehicle sales: 2,816,023
•U.S. market share: 18.2%
Read more.
Here are the 7 initial ‘Pre-Launch’ 15-second spots.
Here is the 30-second spot.
Here is the full 60-second full spot.
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