1990 Chrysler Commercial – Lee Iacocca
Lee A. Iacocca, who became a national hero after resurrecting Chrysler Corp. in the early 1980s, took center stage as the United States’ No. 3 car company mounts a major marketing assault aimed squarely at the Japanese.
Television commercials depict the company’s flamboyant chairman arguing that the American people aren’t getting the real message about Chrysler cars: that they were every bit as good as Japanese autos. Using Chrysler-commissioned surveys, Iacocca even argues that, given a choice, Americans will choose Chryslers over Hondas.
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