1990 Dodge Monaco Dealership Training Video – Features
In 1987, Chrysler bought the assets of American Motors, mostly for the Jeep brand. However, along with Jeep came the new Eagle brand of cars, which were a mix of models designed and produced by Renault and Mitsubishi Motors. As part of the purchase, Chrysler agreed to purchase a set number of Renault drivetrains for use in the Eagle Premier.
It soon became obvious to Chrysler management that there was no way that the Premier alone would sell in sufficient numbers to meet the requirements of the Renault contract. Chrysler needed to find a way to take care of this problem as quickly and cheaply as possible. Company executives soon figured that the only way to fulfill their obligation was to create another model using as many Premier parts as possible. MORE
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