Lexus
Published on August 28th, 2017 | by BajaBusta
01990 Lexus LS400 Test Drive
Introduced during the fall of 1990, Lexus – Toyota Motor Corporation first foray into the luxury car market – quickly proved to be a formidable contender in the highly competitive American Market. Within a year, it threatened the position of Honda Motor Company’s Acura as the best-selling Japanese luxury car in the United States and outsold Infiniti, Nissan Motor Company’s entry into the luxury Market, 2 to 1. The combined force of Lexus, Infiniti, and Acura, all introduced within a six-year period in the later 1980s, took a large percentage of Mercedes and BMWs American market share and severely threatened the position of American luxury cars such as Cadillac and Lincoln.
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