1991 Chevrolet S-10 Commercial – Rick Mears
There are some things you can always count on from Chevrolet: the Corvette, Camaro and a fleet of tough, rugged, dependable trucks.Chevrolet has been locked in a battle royal with Ford over truck sales for decades. In fact, Chevy knocked Ford out of the top slot in full-size truck sales in early 1991.
But competition in the small-truck market was extra tough – foreign automakers were also fielding a variety of small trucks.Chevy took a slightly different approach with the S-10. No matter what you are looking for in a truck – flashy colors, chrome, luxury, economy, sportiness, performance, – you could get it in the S-10.
The competition in the truck market was sizzling. Nearly every automaker had a small truck available. Few offered the possibilities of the S-10. And with Chevy’s reputation for building durable, dependable trucks, the S-10 should’ve definitely been on your list.
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