Chevrolet 1992-Chevrolet-Bowtie

Published on May 25th, 2012 | by BajaBusta

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1992 Chevrolet Commercial – Bowtie

 

Chevrolet in fall 1986 introduced “The Heartbeat of America” as its full-line national campaign for 1987 models.

Ad Age reported: “The pulsating, heart-like ‘Heartbeat of America’ music is used as background for emotional TV spots that are a bit spicier than Chevy’s usual apple-pie image.” The “Heartbeat” campaign went on to win more than 400 awards by 1989.

The campaign was new, but the tag line was not. Jerry Burton, who today is an associate creative director at Campbell-Ewald, coined “Heartbeat of America” in 1984 for a Chevrolet brochure, and Chevy used it as a Camaro theme line under the “Today’s Chevrolet” campaign in 1985 for 1986 models.



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One Response to 1992 Chevrolet Commercial – Bowtie

  1. Jeff Robertson says:

    I Like Chevrolet Are Symbol Of USA-1 From The 70s,80s And Early 90s

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