1992 Chevrolet Truck Commercial – Like a Rock
Regardless of what manufacturer camp you fight for, the Segar sourced like a rock campaign admittedly is one of the most iconic series of advertisements to air. Chevrolet introduced “Like a Rock” as the theme for Chevy trucks, drawing on Detroit-area native Bob Seger’s 1986 song. The iconic “Like a Rock” campaign continued through the end of the 2004 model year. A 1997 ad from the campaign is shown here.
•1992 Chevrolet U.S. vehicle sales: 2,156,843
•U.S. market share: 16.7%
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Very fast? Riiiiight… Maybe quick for what it was, but NOT very fast…
This and the Energizer bunny ads… Hard to remember a time without them.
Great song……….Also gotta love a good ol’ American truck !CHEVY………….Like a ROCK.