1993 Nissan Altima Commercial – Ball Bearing

Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to television audiences.. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances Nissan countered that their $13,000 dollar compact sedan was built just as well as the over twice as much Toyota’s Luxury division