1995 Volvo 960 Commercials

How could Volvo lose its touch so quickly. The answer to that question Iies somewhere in the complexities of marketing. Unlike the 850, the 960 was aimed at older and more traditional customers. These were the Scandinavian makes most expensive, and supposedly, most prestigious products. But that still didn’t make them cars of great interest despite the revamping they undertook for 1995 .Yes, their lines were softer, but these Volvo’s still looked as if they were sculpted with an axe. Inside and out.