1996 Chevrolet S-10 Commercials – Like A Rock

In 1996, the market for pickups was more competitive than ever. To lure buyers, they are gaining in refinement and power. Innovation helped convince customers. At GM, tricks included the first ever rear cab access panel on the driver side. This simple but original solution made it much easier to gain access to the rear compartment of the extended cab. But installing the access half door involved a total revision of the cabin chassis and to maintain the rigidity of the previous model. In fact the new cab was even more rigid. Meanwhile, the instrument panel was understated and modern, and all the components were well positioned.