The Honda Civic already the acknowledged benchmark among small cars, took another self improvement course for 1996. Thanks to a thorough and thoughtful redesign, the Civic was now bigger and quieter, had a better ride, a more handsome interior, and an innovative array of technology.
Despite these changes, prices were virtually the same as in 1995. It’s no wonder the Civic was the best selling small car in America, outselling many of its rivals.
Of course, holding the price is not the same as lowering the price. The Civic was still a couple thousand more than comparable Neons, Escorts, or Saturns. But the fact that Honda sold more Civics the previous year than the other guys sold of their cars said something about the American buyer’s priorities.
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