1999 Chevrolet Commercial – We’ll Be There
Chevrolet introduced “We’ll be there” as the ad theme in September 1999. The tag line replaced “Genuine Chevrolet.” Chevrolet kept “Like a Rock” as its truck theme.
Chevrolet General Manager Kurt Ritter said in a press release: “We have and will continue to use the very successful ‘Like a Rock’ theme to emphasize Chevy Trucks as the most dependable, longest-lasting trucks on the market. ‘We’ll Be There’ tells a similar dependability and reliability story for Chevrolet passenger cars.”
-
2000 Chevrolet U.S. vehicle sales: 2,604,705
-
U.S. market share: 15.0%
Related Posts
1989 Chevrolet C/K Manufacturer Promo →
1989 Chevrolet Blazer and Suburban Manufacturer Promo →
1982 Chevrolet Cavalier Test Drive →
What Junkies are Saying