1999 Chevrolet Commercial – We’ll Be There
Chevrolet introduced “We’ll be there” as the ad theme in September 1999. The tag line replaced “Genuine Chevrolet.” Chevrolet kept “Like a Rock” as its truck theme.
Chevrolet General Manager Kurt Ritter said in a press release: “We have and will continue to use the very successful ‘Like a Rock’ theme to emphasize Chevy Trucks as the most dependable, longest-lasting trucks on the market. ‘We’ll Be There’ tells a similar dependability and reliability story for Chevrolet passenger cars.”
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2000 Chevrolet U.S. vehicle sales: 2,604,705
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U.S. market share: 15.0%
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