Among ordinary cars, sales leap after a redesign and then gradually decline as the new becomes familiar and other, more exciting models catch the public’s eye.
The Camry’s virtues have included bullet-proof reliability, excellent fit and finish, and a comfortable, quiet interior. Its performance never stirred the soul, but it was predictable and precise. In redesigning the car, Toyota had no interest in tinkering with the formula. Its goal was to enhance the car’s features without changing its fundamental nature.
In this, the company succeeded. The 1997 Camry was slightly bigger and slightly more powerful, with an all new exterior and interior, a longer list of safety and convenience features and more refined ride and handling.
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