1948 Chevrolet Commercial

Chevrolet ran its first national TV commercial, scenes of which are shown at right. Just 0.4% of U.S. homes had a TV in 1948, but the medium was set to take off. TV household penetration passed the halfway point in 1954.

•1948 Chevrolet U.S. vehicle sales: 939,072
•U.S. market share: 22.1%