1959 Chevrolet Impala Station Wagon Commercial

Chevrolet and its advertising agency won a Grand Prix at the International Advertising Festival in Cannes for “Station Wagon,” a two-minute, no-dialogue color commercial about a family’s visit to the Chevrolet showroom. This would be the first of four Grand Prix awards that the agency and Chevrolet would win over five years.
The Ford/Chevy battle continued. Ford sent a hard-sell direct-mail pitch to Chevrolet owners that included a letter signed by Lee Iacocca, Ford’s car marketing manager.
•1959 Chevrolet U.S. vehicle sales: 1,664,385
•U.S. market share: 25.0%