Browsing the "Lee Iacocca" Tag

1980 Dodge Mirada Commercial

August 28th, 2016 | by BajaBusta

Mirada replaced Magnum as the “personal coupe” in the 1980 Dodge lineup, but retained its slat-type grille.  A close cousin


1980 Chrysler LeBaron Commercial

July 10th, 2016 | by BajaBusta

Chrysler’s mid-size 1980 LeBarons got new “twin-waterfall” grilles and other style updates.  Coupes rode a 108.7-inch wheelbase.  The top-line Medallion


Lee Iacocca – Steps Down

July 3rd, 2013 | by BajaBusta

Lee Iacocca steps down and Bob Eaton is appointed as Chrysler Chairman. Bob Lutz is there to show his support.


1992 Reinventing Chrysler

February 24th, 2013 | by BajaBusta

  Chrysler had emerged from bankruptcy in the 1980s and under Lee Iacacco had proven adept at staying fresh. Iacocca



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