Published on March 13th, 2017 | by BajaBusta0
1979: Chrysler hopes the first “Iacocca cars” will put the future in its pocket
If the artist’s concept of the 1980 Chrysler Cordoba seemed to bear a distinct resemblance to the designs of a competing auto firm, don’t rush off to your eye doctor. There was a perfectly logical explanation, at the root of which Chrysler hoped for a major economic comeback in the 1980’s.
One of Chrysler’s biggest changes for 1980, occurred in the personal luxury car segment, where a marketing gap was filled by the all new Cordoba and Dodge Mirada. The downsized New Yorker/Newport and Dodge St. Regis were only offered in 4-door models only, leaving the company without new fuel efficient 2-door models to attract that group of buyers.
Different front end styling of the Dodge Mirada and Chrysler Cordoba reflect two widely divergent influences: Mustang/Capri in Mirada’s case, Continental Mark V in Cordoba’s