1980s

Published on September 5th, 2016 | by BajaBusta

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1986: Chevy’s been losing Corvette for decades

Would Chevrolet lose its divisional hammerlock on America’s icon sports car, the Corvette?  Yes, said sources.  The car reportedly was being taken away from Chevrolet altogether for the 1988-89 season, and Chevrolet personnel were understandably outraged.  The reason?  GM brass were reaffirming Chevy’s place as the corporations cost-effective “entry-level” division, and Corvette’s high-content, high-priced nature was no longer compatible with that philosophy. The source said plans called for the high-image Corvette to become its own controlled “stand-alone” badge, able to be picked up and sold by any of GM’s divisions dealers.  Evidently any except Chevrolet.

Tags: 1986, Autonomy, C4, Chevrolet, Chevy, Corvette, Corvette breaks away from Chevrolet, Corvette on its own, Corvette to be its own brand, Newsday Tuesday, newsdaytuesday, Old News

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