Chevrolet 1988-Chevrolet-Truck-Campaign

Published on May 16th, 2012 | by BajaBusta

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1988 Chevrolet Truck Commercials – Ad Campaign

One of various Chevrolet vs. Ford pickup ads that have run over the years. At times, the two companies have done lookalike ads as they try to one-up the rival.

The near-century-long truck rivalry continues. In a winning pitch to land the Chevrolet Hispanic account in 2010, LatinWorks pitted a dozen Chevy and Ford truck owners against one another to defend their passion for their chosen brands. The Yankees need the Red Sox; Chevy needs Ford.

•1988 Chevrolet U.S. vehicle sales: 2,816,023
•U.S. market share: 18.2%

Read more.
Here are the 7 initial ‘Pre-Launch’ 15-second spots.


Here is the 30-second spot.


Here is the full 60-second full spot.



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2 Responses to 1988 Chevrolet Truck Commercials – Ad Campaign

  1. JEFF ROBERTSON says:

    I LIKE 1988-93 CHEVROLET C1500 NOSE BODY STYLE WITH 454SS TRUCK TOTAL CLASSIC ROCK “CHEVROLET THE MOST DEPENDABLE LONGEST LASTING TRUCK ON THE ROAD HEARTBEAT OF AMERICA TODAY’S CHEVROLET TRUCK” USA-1 BEST SELLER PICKUP TRUCK

  2. fernando rocha de miranda pereira says:

    I Love this Chevy truck 1988, best trucks 1980s decade

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