1992 Reinventing Chrysler

Posted on 24. Feb, 2013 by BajaBusta in Design, Industry, Manufacturing

Chrysler had emerged from bankruptcy in the 1980s and under Lee Iacacco had proven adept at staying fresh. Iacocca stepped down as CEO and Chairman of Chrysler at the end of 1992, being succeeded in these posts by Robert Eaton.

Although Robert Lutz, currently the President of Chrysler, was the second-ranking executive in the company, he earlier opposed the merger with Fiat that Iacocca had championed. Due to their feud, Iacocca convinced the board to pass over Lutz for the chairmanship of Chrysler. However, Eaton and Lutz did develop a strong working relationship.

In 1991, Chrysler began the process of moving its corporate headquarters from its 1925 founding location of Highland Park, Michigan, to nearby Auburn Hills. The move was complete by 1993.

This film celebrates the changes anticipated by that move and under the new leadership.
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Tags: 1994 Dodge Ram, Bernard Robertson, Bob Lutz, Cab Forward, CEO of Chrysler, Dave Cole, David Cole, Dodge Intrepid, Dodge neon, dodge viper, Eagle Vision TSi, Francois Castaing, Glenn Gardner, Lee Iacocca, Millenium, Pacifica, Portofino, Robert Eaton, Robert Lutz, Tom Gale