1961 Chevrolet Commercial – Magic Ride
In November 1961 Chevrolet celebrated its 50th anniversary with a one-hour TV spectacular on CBS that looked at the history – and future – of automobiles. The campaign also included newspapers, magazines, radio, TV spots, outdoor boards and direct mail.
Chevrolet and its advertising agency won a Grand Prix at Cannes for “Magic Ride,” a captivating commercial showing a couple traveling in an invisible car that turned out to be a new Chevrolet.
The company in fall 1961 dropped its decade-long sponsorship of Dinah Shore on NBC. Chevrolet said its marketing plans called for something different than Shore’s variety show. Ad Age noted: “Her story has been one of warm all-family appeal and high sponsor identification; her program was not one of the rating sensations.”
Chevrolet shifted its sponsorship money to NBC’s “Bonanza,” a Western that became one of the top-ranked shows of the 1960s.
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Was this directed by Stanley Kubrick? lol Odd to say the least.