1984 Ford Bronco II Manufacturer Promo

In today’s automotive marketplace, compact SUVs and crossovers are among the best selling vehicles, with each and every manufacturer striving to add more content year after year to attract retail customers. This wasn’t always the case, and the compact utility vehicle segment was largely ignored by domestic automakers for years, until General Motors launched the Chevrolet S-10 Blazer and GMC S-15 Jimmy for the 1983 model year.

Ford, which hadn’t produced a compact utility vehicle since the original Bronco was super-sized in 1978, saw the potential for such a fuel-efficient utility vehicle as well. Its new offering, dubbed the Bronco II, was introduced to the market in 1983 as a 1984 model. Like the GM equivalents, the Bronco II’s roots came from a compact pickup truck, specifically the Ford Ranger, which shortened its development time and ensured the Bronco II’s durability. Early models (which came only with four-wheel-drive drivetrains) were marketed for their go-anywhere capability, and not for their creature comforts; it wasn’t until 1986 that Ford even offered the Bronco II in a rear-drive configuration, targeted to buyers who liked the appeal of a compact SUV, but didn’t need its off-road capability.

Source

1984 Ford vs Chevy Promo

1984 Ford Bronco II Test Drive