Pontiac 1988-pontiac-lemans1

Published on March 21st, 2019 | by BajaBusta

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1988 Pontiac LeMans Test Drive

1988-pontiac-lemans2

Pontiac? And subcompacts? A wave of laughter fills the air.  Sure, there was the Pontiac 1000, the ugly duckling based on the decade old Chevette.  But if that’s called Building Excitement, you and I have emotional problems.

Chevrolet called its Toyota hybrid the Nova, so perhaps it was fitting that Pontiac reached back into its name closet and applied LeMans to the subcompact it imported from Korea in 1988.  LeMans, of course was the name of a succession of mid-sized Pontiacs dating from the early 1960s.  More interesting than the name was the car, a thinly disguised version of the Opel Kadett.  In Europe, the Kadett earned quite a name for itself, so the invasion in the American market was highly anticipated. The LeMans was built by the Korean conglomerate Daewoo, and would become Pontiac’s price leader.



1987 Pontiac T1000 Manufacturers Promotional Video

1988 Chevrolet Nova Manufacturer Promo

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