1989: A new face of E36
With the applause for its superb new E32- and E34-sedans barely subsided, BMW was working to replace the models most important to its balance sheet, the entry-level 3’s. Code-named E36 and slated for launch in 1990, the bottom rung Bimmers would be 6 inches longer than their predecessors, 2-in wider, and 0.5 in. lower, again pursuing BMW’s new model policy of moving further upmarket.
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