Commercials

Published on April 26th, 2015 | by BajaBusta

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1989 Oldsmobile Commercial – Not your Fathers Oldsmobile

By the late eighties to mid nineties, the Oldsmobile brand began losing its identity. Faced with tough competition from Asian rivals, and in an effort to appeal to a younger audience, it went about re-inventing itself, to its detriment.  What Oldsmobile didn’t count on was the power of story. It didn’t factor in the negative implications associated with telling a different story; one that radically contravenes the essence of the brand and what it stood for.

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Tags: 1989 Oldsmobile Commercial, ad campaign, This is not your father's Oldsmobile