Identical in their exteriors, the two new arrivals addressed different buyers. The New Yorker used one of the oldest names in the North American car industry to identify itself as typical domestic and to challenge the domination of the Chevrolet Caprice and Ford Crown Victoria in the kingdom of big cars. The bucket-seat LHS was still more ambitious because it went for ts share among prestigious imports. It looked for a large piece of the market action by offering a comparable car for a fraction of the cost. Both tackled strong competitors but did not lack in potential.
While the LH series benefited the intermediates, the Chrysler market segment lacked a model able to slug it out with the large GM and Ford machines. Beginning with the same platform the New Yorker and LHS offered a surplus of space and prestige.
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