In 1993, Jetta sales headed down in North America and in Europe. On both sides of the Atlantic the reasons were identical: recession, a less than realistic quality-price ratio and well-armed Japanese competition in this telling sector.
After going on sale in Europe a year prior, Volkswagen looked ready to finally get its most recent edition of the Jetta launched. The new vehicle was renamed Jetta III, to reflect their succession as the third generation. Delays caused from a number of things including a strike at the assembly plant in Mexico where the U.S. bound cars were made. Initially the Jetta would arrive as a 1993 model. They would be equipped with the motorized seat belt that have plagued these cars for some time. However, by the time the 1994 models arrive, they would be replaced with dual airbags.
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