2003: NAIAS Auto Show
Detroit and LA represent the automobile business’s New Years’s Eve parties. Their respective media days mean the unveiling of a new piece of hardware every hour. Some are flights of concept fancy, others the real production versions of vehicles we’ve heard about, and more still are something in between.
If any theme carried the first shows of 2003, it was the reinvention of the station wagon. Everyone was trying to figure out what to call these sport/utility/crossover/wagon/multipurpose vehicles, but it didn’t matter. Most represented the desire to have a given machine be more things to more people. Furthermore, they represented the exploration of the years most popular form.
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