1981 Chevrolet Promo – Value you can count on
After the worst sales and profit year in its history the American auto industry had nowhere to go but up, and a whole raft of new economy cars were the plan to take it there.
According to the media, Detroit automobile manufacturers were having a bad time of it. Everybody’s sales were off; recalls reached an epidemic scale: gasoline cost at least a $1.25 a gallon everywhere; and, the people from Lower Michigan having been left holding the bag.
Production down, unemployment up, Salvation wasn’t necessarily to be found when car production resumed. The new manufacturing plants, in an effort to insure quality even before the assembly line, would rely on automation to do the jobs of humans. Detroit, the car industry and the way it was perceived by the rest of the nation would never be the same again.
Chevrolet’s plan was simple/easy. Design, test, evaluate, analyze and MicroChips. From the factories to the finished vehicle, build them better from the inside out. Did it work?
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