1997 General Motors EV1 Commercials
To recharge its image as a technological leader, as well as to recoup a fraction of the billions of dollars that General Motors spent to develop electric cars, the automaker began leasing them to the public, fall of 1996. 
Twenty five Saturn dealers in California and Arizona offered the previously named Impact electric car as the GM EV1. The initial markets of LA, San Diego, Phoenix and Tucson were selected due to the mild climates, which are favorable to battery powered vehicles. While GM hinted that the EV1’s price would be in the mid $30k range, it was only available through leases, to take some of the risk out of ownership.
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